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Published April 28, 2016

How to Lead a Successful Global Team | Erin Meyer | 2016 GLS Faculty Spotlight

In our increasingly globalized world, a growing number of leaders find themselves on culturally diverse teams—made up of people from a number of different cultures and countries. These new relationships, and the thrill of working on big global problems, can be exhilarating. But, at the same time, these relationships also come with inherent challenges.

While we know intuitively that each culture brings its own leadership preferences and styles of communication, it can be hard to understand nuances beyond cliché. If only someone could draw out a map to help us understand the differences!

Well, that someone is Erin Meyer, professor at INSEAD, one of the world’s leading business schools located in France. Her book, The Culture Map, has been hailed as a groundbreaking work that can help business leaders understand the nuances of cross-cultural communication. We have invited Erin to speak at the Summit in 2016 to unpack this fascinating topic.

In the short clip below, she discusses the challenges she has seen with global teams—and how understanding cultural preferences can lead to greater success.

https://www.youtube.com/watch?v=DgbU7pP5QRc&nohtml5=False

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About the Author(s)
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