Uncharted by Margaret Heffernan

* A Financial Times Best Book of the Year *

From former CEO and popular TED speaker Margaret Heffernan comes a timely and enlightening book that equips you with the tools you need to face the future with confidence and courage.

How can we think about the future? What do we need to do—and who do we need to be?

In her bold and invigorating new book, distinguished businesswoman and author Margaret Heffernan explores the people and organizations who aren’t daunted by uncertainty.

We are addicted to prediction, desperate for certainty about the future. But the complexity of modern life won’t provide that; experts in forecasting are reluctant to look more than 400 days out. History doesn’t repeat itself and even genetics won’t tell you everything you want to know. Tomorrow remains uncharted territory, but Heffernan demonstrates how we can forge ahead with agility.

Drawing on a wide array of people and places, Uncharted traces long-term projects that shrewdly evolved over generations to meet the unpredictable challenges of every new age. Heffernan also looks at radical exercises and experiments that redefined standard practices by embracing different perspectives and testing fresh approaches. Preparing to confront a variable future provides the antidote to passivity and prediction.

Ranging freely through history and from business to science, government to friendships, this refreshing book challenges us to mine our own creativity and humanity for the capacity to create the futures we want and can believe in.

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Description

Description

MARGARET HEFFERNAN

Former CEO; Award-Winning Entrepreneur; Author; Columnist, Financial Times; Professor of Management

Born in Texas, raised in Holland and educated at Cambridge University, Margaret Heffernan has led a rich and diverse career as a director, writer and producer for the BBC and A&E, as well as a music video producer for the London Chamber Orchestra. Under her leadership at the trade association IPPA, which represented the interests of independent film and television producers, it was once described by the Financial Times as “the most formidable lobbying organization in England.” Returning to the states, Heffernan developed interactive multimedia products with Peter Lynch, Tom Peters, Standard & Poors and The Learning Company. She then joined CMGI where she ran, bought and sold leading Internet businesses, serving as chief executive officer for InfoMation, ZineZone and iCAST. She was named one of the Internet’s “Top 100” by Silicon Alley Reporter, one of the “Top 25” by Streaming Media magazine and one of the “Top 100 Media Executives” by The Hollywood Reporter. Margaret teaches at the School of Management at the University of Bath and has been invited to speak at business schools around the world, including Harvard Business School, the Rotman School, London Business School and the Lee Kuan Yew School of Public Policy. She has published six books including her most recent, timely and enlightening release, Uncharted: How to Navigate the Future, which has been named Financial Times “Best Book of the Year.”